Robert Keith – Founder/CEO With over 35 years in the financial and customer service industry, I’ve dedicated my career to helping clients navigate complex financial challenges with clarity, empathy, and integrity. From front-line service to senior leadership, I’ve had the opportunity to serve in a wide range of roles—each one reinforcing my belief that strong relationships and consistent follow-through are the foundation of great service. I’ve always taken pride in being a problem-solver and a trusted resource for both clients and colleagues. My approach is built on accountability, responsiveness, and a deep understanding of the industry. Outside of work, I’m a devoted family man. I’ve been married to my wonderful wife since 2008, and we’ve built a beautiful life together with our four children and two amazing grandchildren. My family is my greatest joy and the source of the values that drive me professionally: honesty, compassion, and commitment. At Cherish Insurance Solutions LLC, I’m proud to bring my experience, leadership, and personal values to every client relationship. I’m always focused on delivering the highest level of service and care.